8 Secrets to Finding the Perfect Foundation Formula, According to a Makeup Artist

Skincare is the best makeup

Before you can have great makeup, you must have great skin. Jill Freeman, a makeup artist and general manager at Brooklyn’s Shen Beauty, emphasizes that your number one consideration must be skincare. “100 percent, this is the most important,” she says, “because then the foundation becomes part of your skin.” Create your unique skincare routine, and don’t forget an SPF product, from a trusted skincare brand, that can be worn under makeup, like EltaMD Daily SPF 40 Sheer Moisturizer.