50 Supermarket Tricks You Still Fall For

We’re very aware of the role that the senses play in marketing.

When you walk in the door, you smell bread baking or rotisserie chicken roasting in the deli area because we know those smells get your salivary glands working. When you’re salivating, you’re a much less disciplined shopper.
—Paco Underhill, consumer expert and author of What Women Want: The Science of Female Shopping