11 Mind Tricks You Didn’t Know You Fell For

You have an unconscious “like” around your name

Science shows we show a preference for the letters that appear in our names more than other letters. Fascinatingly, research also indicates which charities we’re more likely to support. In one study of Red Cross donations following tropical storms, 10 percent of all donations post-Hurricane Katrina came from people with “K” names, a group that had donated 4 percent to disasters previously. That’s a 150 percent increase! You can find more mind tricks in psychologist Adam Alter’s book Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave.

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