Get your BS in BS by learning these marketing euphemisms from the new book Spinglish by Henry Beard and Christopher Cerf:
Acquired taste.
A food writer described this as “something people only ever say about foods that are horrible.”
Ahead of its time.
A book-publishing euphemism for “It bombed.”
Bad citation.
Plagiarism.
Courtesy call.
An unsolicited phone call from a telemarketer.
Fixer-upper.
A real estate term for a property that might more accurately be described as a “tearer-downer.”
Friendly reminder.
Urgent warning.
Learning opportunity.
A mistake.
Maturity tracks.
Wrinkles.
Robust exchange of views.
A shouting match.
Semi-boneless.
Contains bones.
Utensil-maintenance professional.
Dishwasher.
Zero-tasking.
An impressive-sounding business term to use instead of admitting that you’re doing absolutely nothing.
The post 12 Common Marketing Phrases That Are Total BS appeared first on Reader's Digest.
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