Hair Tricks from Around the World You Should Be Using

In Brazil, women daringly burn off their split ends

It’s safe to say that Brazilian women are fairly obsessed with their hair. In fact, according to Household and Personal Products Industry (HAPPI), Brazil completely dominates the Latin American hair-care markets and ranks third in the world for global hair-care sales. Brazilian women are particularly interested in post-treatment products to reverse the damage caused by hair dyes, chemical straighteners, and hot styling tools. One way Brazilians maintain their hair moisture is to partake in their signature ‘velaterapia’ procedure. During velaterapia, a hair stylist uses a flame to literally burn off all split ends, essentially cauterizing tresses to seal in hydration. A word of advice: don’t try this at home, and make sure you’re not making these split end mistakes to begin with.