You Won’t Believe What These Dads Invented to Make Life Better for Their Kids

 Ray Phillips and Alvin Uy—SoapSox: Turning the anxiety of bath time into calm, fun time

Phillips and Uy are the cocreators of SoapSox, a line of 2-in-1 plush animals that double as washcloths and bath time toys. Phillips and Uy, both fathers to two young boys, brought together their unique career backgrounds to create this brilliant product that finally lets kids bring their stuffed animals into the tub. Phillips, founder and CEO, worked as a Program Director at a residential treatment facility with children who have experienced trauma. He found that bathing was the most challenging time of the day because the children would argue, cry, and even hide just to avoid taking a bath. After repeated struggles with one particular child who could not part with his favorite stuffed animal to bathe, Phillips came up with the idea of modifying it to hold soap—and when the child was presented with the prototype, he agreed to bathe. Phillips continued to use this strategy over the years with the children, realizing that no product like it existed on the market. Through his network of friends, he reached out to Uy, a former toy designer for Disney, Hasbro, and Mattel, to help him create this innovative product, and SoapSox was born. SoapSox sell for $12.99–$14.99 and have helped numerous kids turn anxiety over bath time into fun. Are you bathing your child too much or not enough?