Rudolph got his start in advertising
As a limerick writer, May loved alliteration; he brainstormed different names that began with the letter “R” like Reginald and Rodney. Luckily Rudolph stuck because singing about “Rollo the Red-Nosed Reindeer”—another of his tries—just wouldn’t be the same. The book was a huge success for Montgomery Ward, but they signed over the copyright to May in 1947. Two years later, May’s brother-in-law Johnny Marks, a songwriter, put Rudolph’s story to music life. History.com notes that Bing Crosby was given the first crack to sing “Rudolph the Red-Nosed Reindeer,” but Gene Autry recorded the song after Crosby turned it down. That was a big mistake since two million copies were sold and the song continues to be one of the best-selling of all time.
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from Reader's Digest http://ift.tt/2kyF44s
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